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According to Cerulli Associates, 40% of financial planners will retire in the next 10 years, but taking action to promote the profession among college students could help avert a potential shortage of advisors. So reports CNBC.

According to research from TD Ameritrade, only 37% of college students in a recent survey said they were aware of the profession, while 67% of students said they would be interested in learning more about it as a career upon learning that the vocation exists.

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