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How to Land Speaking Engagements

Advisors can increase their chances of landing speaking engagements by assessing their target clients, identifying their own areas of expertise, creating a speaker request form on their webpages, and by finding speaking outlets that focus on individuals who are likely to be prospective customers. So reports the Journal of Financial Planning.

Advisors should also develop speaker kits with their bios and other pertinent information and research potential speaking opportunities such as meetings, conferences and webinars.

Read the full article from the Journal of Financial Planning.

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