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Robo-Advisor Lets Clients Set Fees

Saturday, Nov 15 2014
News Roundup
Written by  PFA News

Start-up advisory firm Aspiration of Los Angeles says it will let clients establish the fees they pay based on what investors think is fair, even if the amount is zero. So reports MarketWatch.

Andrei Cherny, who is an Aspiration co-founder and chief executive, says the firm is making a bet that most people are trustworthy and honest and that investors are fed up with paying fixed fees even when advisors do a poor job.

Read the full article from MarketWatch.

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