'Hows' can be so focused on completing tasks that they may lose sight of why they are conducting the tasks. Meanwhile the 'whys' are typically able to understand what they want out of life.
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It’s important for advisors to understand how to service the two broad categories of investors—the “whys,” or those who focus on why investment decisions are made, and the “hows,” or those who focus on how portfolios are constructed. So reports ThinkAdvisor.
'Hows' can be so focused on completing tasks that they may lose sight of why they are conducting the tasks. Meanwhile the 'whys' are typically able to understand what they want out of life.