HerMoney is a digital media company and Wealthramp is a FA referral service. The partnership launched on Sept. 15, 2020 and already has 240 new users, as of Oct. 15. Almost all, 98%, of the new users are women.
“The question I am asked most often by women is: ‘Where can I find the right advisor for me?’ It’s often clear that they want me—like they would want a friend—to give them a personalized recommendation, which of course is not always possible,” Jean Chatzky, chief executive of HerMoney.com, said in a press release announcing the collaboration. “Our partnership with Wealthramp, though, paves the way to give them a recommendation that I feel I can stand behind," she said.