More adults (17%) are planning to increase their contributions than decrease donations (10%) this year, the study found. Of those who are planning to donate more this year, 39% cite social/political issues as the catalyst.
The survey revealed that the biggest barrier preventing people from donating is not having access to excess funds (61%). Other barriers include saving money to account for inflation (30% of givers and 20% of non-givers), being unsure about where the funds are going (26% of givers and 17% of non-givers) and not knowing where to donate (8% of givers and 5% of non-givers).
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Despite Downturn, Americans Still Charitable: Edward Jones
The majority of American adults (68%) intend to donate a similar amount of money to charity this year as they did in 2021 despite the current economic uncertainty, according to a new study conducted by financial services firm Edward Jones with Morning Consult.
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