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Turn 'Throw Away' Questions Into Powerful Prospecting Opportunities

For financial planners, questions such as “How is business?” may prompt a canned response, but crafting an answer that emphasizes the value that advisors deliver can turn such situations into powerful prospecting opportunities. So reports WealthManagement.com.

Financial planners, for example, can say they are busy with new clients and then explain how they recently protected a client’s assets from taxes by creating a trust and how the action resulted in relatives of the client turning to the advisor for similar services.

Read the full article from WealthManagement.com.

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