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Financial Firms Falling Behind in Digital Marketing
- Saturday, Dec 09 2017
- Technology & Communications
- Written by PFA News
Financial services firms have been complacent in developing digital marketing programs, but fee pressure and increased competition could change that. So reports Forbes.
Digital marketing is likely to be viewed as a less expensive strategy than the traditional business practice of wining and dining clients, which could be appealing at a time when the industry is under pressure to reduce fees.