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Online Brokers Step Up Efforts to Lure Millennials

Fidelty, TD Ameritrade and other online brokers are using new technology, education services and social networking to encourage Millennials, or those born between 1981 and 2000, to invest in equities. So reports USA Today.

TD Ameritrade, for example, has its LikeFolio app for Facebook and Fidelity is developing a Google digital eyeglasses app for trading.

Read the full article from USA Today.

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